BMW’s ‘Fly and Win’ Raffle at NAIA Soars to Success with FLASH

BMW’s ‘Fly and Win’ Raffle at NAIA Soars to Success with FLASH

BMW’s ‘Fly and Win’ raffle made travel at NAIA even more exciting, giving passengers the chance to win a BMW 318i and a BMW X5 from December 16, 2024, to January 15, 2025. This thrilling campaign was brought to life through the strategic execution and creative expertise of FLASH.

Passengers flying in and out of NAIA were automatically entered into the raffle. The excitement built up until the grand draw on January 17, 2025, where two lucky winners were announced—a domestic traveler who won the sleek BMW 318i and an international passenger who took home the luxurious BMW X5.

Behind the scenes, FLASH ensured every campaign detail was executed flawlessly. From crafting the event’s branding and designing eye-catching promotional materials to setting up immersive platforms, FLASH created an experience that reflected BMW’s prestige and luxury. FLASH, with its keen eye for event management and brand activations, made the raffle unforgettable for travelers.

As a trusted name in brand activations and experiential marketing, FLASH continues to elevate campaigns that captivate and engage audiences. The success of ‘Fly and Win’ is a testament to the agency's commitment to bringing brands to life through impactful and creative executions.