RCBC forged a powerful partnership with Flash to showcase RCBC DiskarTech at the Sinulog and Dinagyang festivals. Flash's planning and execution raised widespread awareness about DiskarTech, resulting in app registrations. This collaboration follows the resounding success of their previous endeavors at the Kadayawan and Masskara festivals last year. #FlashAtWork
The Rizal Commercial Banking Corporation (RCBC) and Flash have once again joined forces to promote RCBC’s inclusive financial app DiskarTech, through captivating brand activations at prominent festivals in the Philippines. Flash raised the public’s awareness about DiskarTech at the Sinulog Festival in Cebu and Dinagyang Festival in Iloilo earlier this year, driving app registrations and empowering individuals with accessible digital finance solutions.
All in all, these initiatives resulted in several thousands of app registrations.
RCBC’s participation at the Sinulog and Dinagyang showcased its commitment to financial inclusion and literacy. With Flash’s support, RCBC DiskarTech engaged both residents and tourists and enlightened them about the benefits of digital finance. The festivals provided an ideal platform to communicate the affordability and convenience of DiskarTech's services, such as inter-bank transfers, microinsurance, loans, e-loading, and bills payment.
RCBC's digital innovations, including DiskarTech and the MoneyBela Barangayan Banking initiative, have received prestigious accolades. The bank was named Best Digital Bank in the Philippines by AsiaMoney for three consecutive years and also received the same recognition from the World Economic Magazine for the second year. Additionally, RCBC DiskarTech was honored as the best financial inclusion app at the Financial Technology Awards of the International Retail Bankers. These accolades underline RCBC's commitment to promoting financial access, empowerment, and inclusion.
As RCBC continues to bridge the gap between traditional and digital banking, its commitment to social change and advocacy remains at the forefront of its initiatives, ensuring a brighter financial future for all Filipinos.
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