Flash rebrands on its 10th year

Manila-based ad agency Flash celebrated its tenth anniversary, March 1 with the unveiling of its redesigned logo and reimagined branding which bank on the company’s dedication to quick and brilliant work.

We’ve been providing solutions to brands for a decade now. Our rebranding is one way of thanking our partners for their trust throughout the years...

“We’ve been providing solutions to brands for a decade now. Our rebranding is one way of thanking our partners for their trust throughout the years and telling them that we are always ready to move forward with them to the future,” Flash Managing Director Carla Ludovico said.

Looking to the future, the agency’s rebranding focused on its core identity. Flash’s values, vision, and mission were emphasized and had to be reflected in changes in visuals and tone. “We wanted something new yet familiar. Some things shouldn’t change,” Ludovico explained.

The new logo, for example, is a result of re-envisioning the agency’s first logo whose lightbulb had been overhauled to look more modern and sleek. Now prominently featured at the new logo’s center is the Flash bolt in gradient company colors which captures the brand and its ethos.

The ad agency also launched its new social accounts and channels on Twitter, LinkedIn, YouTube, and Vimeo which complement its existing Facebook and Instagram pages in time for the celebration. This is consistent with Flash’s goal to strengthen its digital presence starting with the #10YearsOfFlash online campaign.

Flash collaborates with clients in activation and events, digital production, media placements, and out-of-home and golf course advertising. Over the years, Flash has been trusted by brands such as Lexus, Kia, Maxus, Mercedes-Benz, Estée Lauder, Fly Emirates, DiskarTech, Smart Padala, PayMaya, Palawan Express/Pawnshop, Lendr, KasamaKA, Globe, TM, PLDT, Freenet, Cherry Mobile, Honor, SM Group of Companies, Royce Hotel and Casino, and Praverde Vista Land.

Flash has teamed up with its creative partner Screen Asia for this rebranding campaign.