When Flash went on with its plan to reimagine itself, the advertising agency made sure that the rollout of its rebranding must go hand-in-hand with a strategic digital marketing campaign that does not only promote the rebrand, but also—more importantly—Flash’s core and capabilities just in time for its 10th year anniversary, March 1.
We wanted our stakeholders to know that we remain ready to collaborate with them even as the industry continues to change every single day.
The plan was carefully crafted to address the needs of the organization after it went through a series of self-assessments in preparation for the anniversary celebration. “A rebrand would not be successful without applying and promoting it on digital. We wanted our stakeholders to know that we remain ready to collaborate with them even as the industry continues to change every single day,” Flash Managing Director Carla Ludovico said.
To complement its existing Facebook and Instagram pages, Flash also launched its new social accounts and channels on Twitter, LinkedIn, YouTube, and Vimeo and the redesigned website to strengthen its digital presence. “Above anything else, these new socials are expected to widen our reach as a brand especially among industry professionals,” Ludovico explained.
Digital marketing involves a wide range of activities to better target customers using the internet. For this year-long project, Flash is focusing on content marketing, email marketing, and search engine optimization (SEO). This means that all original content for socials and email are conceptualized with SEO in mind, increasing traffic to Flash’s accounts with the help of data analytics.
Since the anniversary date, Flash has been regularly posting art cards, photos, and videos on all its digital platforms. It also recently inaugurated an email newsletter to continuously strengthen business relationships which will be released to subscribers and partners on a monthly basis beginning April.
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