RCBC partnered with Flash to launch Moneybela: Barangayan Banking, its physical-digital banking service, in Iloilo City last January. Flash played a vital role in communicating the program's benefits to attendees, handling production design and management, fabrication, and documentation to ensure a successful event. #FlashAtWork
Rizal Commercial Banking Corporation (RCBC) partnered with ad agency Flash for the launch of RCBC’s physical-digital banking service Moneybela: Barangayan Banking in Iloilo City last January.
From planning to execution, Flash played a crucial role in communicating the program's features and benefits to attendees, highlighting its ability to provide banking services to underserved and unbanked Filipinos. Flash handled production design and management, fabrication, and documentation for RCBC, ensuring a successful launch event.
Moneybela offers Filipinos access to a range of financial services, including basic deposit account creation, bill payments, e-load, cash in and cash out, microinsurance, telemedicine purchase, and loans, via RCBC's financial inclusion superapp, DiskarTech. Sustainable electric tricycles will deliver these services right to the doorsteps of clients, particularly those from far-off provinces. RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva explained that the Moneybela tricycles will be stationed in public transport terminals, public markets, schools, barangay halls, and health centers to maximize accessibility to people.
During the launch event, Iloilo City Mayor Jerry Treñas praised RCBC's initiative to provide access to banking among residents in hard-to-reach areas, which will allow people to be financially responsible. "This is truly an innovation which the city aspires to have more of in the future," Treñas said.
Flash, being a full-service advertising agency, also excels in digital production, media placements, and out-of-home and golf course advertising. Its impressive roster of clients, including Crocs, Estée Lauder, Fly Emirates, and Mercedes-Benz, among others, is a testament to its expertise and quality of work.
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