RCBC and Tesla on their latest digital out-of-home (DOOH) advertising campaign was a success. The RCBC and Tesla LED ad was successfully displayed on one of the largest LED wall along the EDSA highway.
With FLASH in charge of media services, media buying, and media implementation, the campaign is strategically positioned to engage more than 177,000 daily commuters along one of Metro Manila’s busiest corridors.
RCBC is the preferred finance partner of Tesla in the Philippines. With the partnership, exclusive rates, flexible terms, and exceptional banking benefits are offered for the ultimate Tesla ownership experience.
The partnership facilitated the transition to sustainable mobility by making green auto financing more accessible to Filipinos. It makes an exciting collaboration, paving the way for more Tesla vehicles on the road and more Filipinos embracing sustainable driving.
The EDSA highway, known for its notorious traffic congestion, served as an ideal location to maximize visibility. This high-traffic venue, particularly visible to vehicles headed south, guaranteed that the ad captures the attention of thousands of commuters and travelers.
Additionally, the campaign is extended its reach with two other key LED sites: C5 Market! Market!, visible to vehicles bound north, and Paragon Plaza in Boni, Mandaluyong, which also targets commuters traveling northbound.
These strategic placements ensured that the RCBC and Tesla message connects with a broader demographic, reinforcing the brand's presence in both directions along major avenues in Metro Manila.
With FLASH’s expertise in media buying and implementation, the ad campaign offered unparalleled visibility, ensuring that the RCBC and Tesla brand reached its target market effectively in key locations with heavy commuter traffic.
The collaboration's success served as a testament to FLASH's exemplary work, leading the way in delivering innovative and impactful media solutions.
Comments